The Storyworlds of European Soccer in Eldoret, Kenya

Abstract

This article is based on a media practice in which audiences extend their reception experience beyond the confines of television rooms to other spaces where individual performers frame the said experience in oral forms comparable to oral narrative. The article uses the example of Geoffrey Ogendi, one of these performers based in Bondeni Estate of Eldoret town, to describe aspects of the structure and texture of these performances. The study is a blend of ethnography and literary research. Its analytic approach is based on the concept of oral narrative framing, informed by the view that narrative art consists in the exploitation of the resource of verbal expression to construct desired patterns out of the human experience. In this case, the paper develops the argument that individual performers are capable of subjecting their media reception experience to patterns of narrative sequence and imagery. This thrives in conditions of social engagement that follow the actual reception experiences and can be understood as an extended audience reception experience. Key Words: Storyworld, Emplotment, Narrative Framing.