Abstract:
Few can succeed as practitioners in mass communications without mastering the principles
and practices of broad areas of knowledge that comprise the basic ingredients of college
education. However, these principles have to be ingrained in the teaching curriculum of
every media college. This study aims to establish how the journalism syllabi for training
diploma and certificate students in middle level colleges in the Eldoret Municipality of Kenya
are developed. The study targeted 18 colleges with a total target population of 72
participants. That is three class representatives from each college (54), and the 18 heads of
journalism departments. Due to the small number of the target population, a Census
technique was used in the collection of data from class representatives and heads of
departments from the 18 colleges. The study collected data from sampled respondents by
using questionnaires and interview schedules. The questionnaires were both open-ended and
closed-ended, and Likert scaling was used to measure either a positive or negative response
to a statement. The findings of the study showed that there was no standardized form of
curriculum implementation and journalism tutors did not participate in curriculum
development. The study recommends the establishment of a strong link between journalism
training institutions and other stakeholders such as the Kenya Institute of Curriculum
