Effectiveness Of Communication In Enhancing Organisational Perfomance And Growth. A Case Study Of Maasai Mara University.

Abstract

This research study explored the affective domain of organization-communication relationship relationships using a single case study design. This single case study produced a synthesis of information that guides employees in an organization in the development and maintenance of their relationships with the management. The resulting analysis and interpretation provided a description of major themes that developed regarding effective management-communication relationships, as well as, specific components to the interactions considered essential for the effective performance environment.

The outcome of this study is an account of experiences and procedures that guide the development and maintenance of relationships between an employee and the management. Based on the findings, four primary categories emerged with supporting elements that were critical components of each category. These four primary categories represent an interpersonal framework for the work environment.

The qualitative method in this study is derived from a constructivist viewpoint with a focus on deeply understanding this specific case of employee-manager relationships. My goal in conducting this study was to provide more specific examples of and empirical findings for how manager- employee relationships are created through effective communication. The paper focused on effective communication as a means of improving organizational performance in MMU. In pursuit of the focus of this paper it treated numerous issues. It did an over view. It examined the major types of communication and X-rayed in detail the various channels of communication in organizations .The review of relevant literature was done along the research objectives and hypotheses. In treating this topic, the study raised some pertinent questions for determination. The paper utilized both primary and secondary data methods for collecting information for the study. The method applied for data analysis involved the use of statistical tools such as Chi-square (X2). The major findings were discussed, conclusion and recommendations made. Keywords: Effective; communication; improving; organizational; performance