Sixtus, Momanyi Ondieki; Dr. Walter, Bichang’a Okibo; Dr. Nyang’au, Andrew; Obenge, Philemon Ogola; Wesonga, Justus Nyongesa; Nyamasege, Dennis
(International Journal of Business and Social Science, 2014-03)
Direct selling strategy is fast becoming a significant approach to one’s business. It emphasizes on interpersonal
relationship as a way of ensuring a high level of influence on customers. In Kenya, direct selling strategy ...