Oral narrative extension of sportmedia: an experience with an English premier league soccer audience community in Eldoret, Kenya

Abstract

This article is based on a cultural practice that has developed in the context of the interaction between Eldoret-based audiences of European football with the television medium through which they access this football. It is a practice that I will refer to here as the oral narrative extension of media. I describe and interpret it in the light of two conceptual frames; media practice theory and oral narrative performance. Two main arguments are developed. First, that the electronic reconfiguration of Eldoret-based fans of European fans of European football is not a closed event of mediation but rather an open-ended practice that provokes the artistic figuration and re-viewing and metaphoric coherence that constitutes extended narratives which create a mediaworld. Secondly, that this narratively performed mediaworld demonstrates the artistic process of individual performers and dynamic contexts (in)forming their performances.