Abstract:
This article is based on a cultural practice that has developed in the context of
the interaction between Eldoret-based audiences of European football with the
television medium through which they access this football. It is a practice that I
will refer to here as the oral narrative extension of media. I describe and interpret
it in the light of two conceptual frames; media practice theory and oral narrative
performance. Two main arguments are developed. First, that the electronic
reconfiguration of Eldoret-based fans of European fans of European football is
not a closed event of mediation but rather an open-ended practice that provokes
the artistic figuration and re-viewing and metaphoric coherence that constitutes
extended narratives which create a mediaworld. Secondly, that this narratively
performed mediaworld demonstrates the artistic process of individual performers
and dynamic contexts (in)forming their performances.
