Group marketing of milk is concept that has gain a lot of recognition as the farmer’s unit with idea to meet their dairy expectations through easy transportation of their produce to the market and enable them to get a fair price. This has strengthened union among farmers encouraging rural development through formation of cooperative. Marketing of milk through groups help to determined efforts to commercialize the Kenya dairy sub-sector so that it can be moreprofitable to farmers. Regardless of the development, the profitability in the sector has not beenconsistent. The profits are sometimes very minimal if any. Causes of the varying profits have notbeen empirically established with the influence of marketing channels and their contribution tothis inconsistency not fully established. The main objective of this study is find out economic analysis of group marketing of milk channels on dairy marketprofitability in Molo Sub-County. The study of this research will be Molo Sub-County. A minimum sample of 60 member belonging to four groups will be interviewed. Primary data will be obtained through interview, where individual rather than group will be consulted. Data analysis will be done through statistic package for social science (SPSS), from which relationship between variable will obtained. Data findings will be presented in frequency chart, tables and graphs.

Abstract

The purpose of this study was to establish the role of performance appraisal in enhancing employee performance in Maasai Mara University. This was guided by the following objectives: to determine the attitude of employees towards performance appraisal; to explore various methods used in performance appraisal of employees in an organization; to determine the merits and demerits of performance appraisal as an evaluation method and to determine the extent to which performance appraisal enhances performance of employees. The research instruments used were questionnaires and interview schedules. Target population was all managers and employees of Maasai Mara University. The sample size was 50 respondents who were selected from both managers and employees of MMU. The data was analyzed both qualitatively and quantitatively and presented by use of charts and bar graphs. The study findings showed that performance appraisal leads to increased performance in an organization and also enables employees to know their strength and weakness at work. Finally, the study findings showed that performance appraisal helps to reduce industrial disputes, increase the efficiency and effectiveness at work and makes it easy to introduce change. The study recommended that promotion and salary increment should be applied by the organization as reward for hardworking employees, training and seminars should be used to equip employees with more new skills and knowledge and number of directors should be increased to provide enough guidelines at work.