Economic analysis of group marketing of milk; a case study of new k.c.c, molo sub county

Abstract

Group marketing of milk is concept that has gain a lot of recognition as the farmer’s unit with idea to meet their dairy expectations through easy transportation of their produce to the market and enable them to get a fair price. This has strengthened union among farmers encouraging rural development through formation of cooperative. Marketing of milk through groups help to determined efforts to commercialize the Kenya dairy sub-sector so that it can be moreprofitable to farmers. Regardless of the development, the profitability in the sector has not beenconsistent. The profits are sometimes very minimal if any. Causes of the varying profits have notbeen empirically established with the influence of marketing channels and their contribution tothis inconsistency not fully established. The main objective of this study is find out economic analysis of group marketing of milk channels on dairy marketprofitability in Molo Sub-County.

The study of this research will be Molo Sub-County. A minimum sample of 60 member belonging to four groups will be interviewed. Primary data will be obtained through interview, where individual rather than group will be consulted. Data analysis will be done through statistic package for social science (SPSS), from which relationship between variable will obtained. Data findings will be presented in frequency chart, tables and graphs.