MMARAU Institutional Repository

Browsing School of Arts and Social Sciences by Subject "The nonprofit organizations are volunteer-driven and depend mainly on foreign aid in order to drive their service-oriented missions. The miscellaneous bill passed in parliament in 2013 that advocated for reduction of foreign aid only added more strain to the condition. The donors are changing strategy in how they contribute to poverty reduction and this means that non-profits organizations should able to accommodate changes in order to survive the changing world. The purpose of this study was to examine various strategies that can be adopted to attain financial sustainability. The specific objectives were: to determine if engaging in social enterprise venture influences a non-profit’s financial sustainability, to examine if social media visibility attracts funding diversification from the donors and finally to verify if fostering relationship between non-profit and the state has an impact on financial sustainability of the non-profit sector This research was carried out in Narok North Constituency in 4 NGOs which are active and registered by the NGO coordination board. The study adopted the theory of change from which the conceptual framework was developed. The target population was selected by random sampling design and it comprised of 35 employees from Sidai and USAID NGOs (Enaitoti Naretu, Narok District Network Forum and Olsho). A closed ended questionnaire was used as the data collection instrument. For the data analysis, descriptive statistics of frequencies and percentages were done using the SPSS software version 21. The findings were expected to be beneficial to the community members, the local NGOs, private sector and also the government. The findings revealed that social enterprise venture, non-profit’s visibility and strategic alliances had significant effects on the financial sustainability of the NGOs. From the study it was evident that there is need to strategize on ways to build on their financial reserves as the external environment is drastically changing and needs of the communities keeps on rising. Keywords: social enterprise, Non-Governmental Organization, social enterprise, financial sustainability, visibility"

Browsing School of Arts and Social Sciences by Subject "The nonprofit organizations are volunteer-driven and depend mainly on foreign aid in order to drive their service-oriented missions. The miscellaneous bill passed in parliament in 2013 that advocated for reduction of foreign aid only added more strain to the condition. The donors are changing strategy in how they contribute to poverty reduction and this means that non-profits organizations should able to accommodate changes in order to survive the changing world. The purpose of this study was to examine various strategies that can be adopted to attain financial sustainability. The specific objectives were: to determine if engaging in social enterprise venture influences a non-profit’s financial sustainability, to examine if social media visibility attracts funding diversification from the donors and finally to verify if fostering relationship between non-profit and the state has an impact on financial sustainability of the non-profit sector This research was carried out in Narok North Constituency in 4 NGOs which are active and registered by the NGO coordination board. The study adopted the theory of change from which the conceptual framework was developed. The target population was selected by random sampling design and it comprised of 35 employees from Sidai and USAID NGOs (Enaitoti Naretu, Narok District Network Forum and Olsho). A closed ended questionnaire was used as the data collection instrument. For the data analysis, descriptive statistics of frequencies and percentages were done using the SPSS software version 21. The findings were expected to be beneficial to the community members, the local NGOs, private sector and also the government. The findings revealed that social enterprise venture, non-profit’s visibility and strategic alliances had significant effects on the financial sustainability of the NGOs. From the study it was evident that there is need to strategize on ways to build on their financial reserves as the external environment is drastically changing and needs of the communities keeps on rising. Keywords: social enterprise, Non-Governmental Organization, social enterprise, financial sustainability, visibility"

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