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Browsing School of Arts and Social Sciences by Subject "The consequences of heavy or ‘binge‘ drinking pose serious risks for drinkers, but also for those in the immediate environment. This study therefore, was to investigate whether alcohol dependency has any negative influences on the academic performance on those who depend on it using the following objectives: to establish the causes of alcohol dependency, to investigate the effects of alcohol dependency on academic performance and to find out the economic constraints incurred by students as a result of alcohol dependency and how that influences their academic performance for undergraduate students in Maasai Mara University. This is important because the student fraternities of Maasai Mara University were enlightened and many respondents who participated in this study gained more knowledge on the topic. This study also helped the administrators to put in place the right measures to control consumption of alcohol within the University to control consumption within the university and improve the quality of education. Two theories were broadly discussed in this study. They include the behavioral theory and medical theory but for the purposes of this study, they were regarded as models. This study was be influenced by various dependent and independent factors as shown in the conceptual framework. Without these factors, this study would be impossible, as they are what facilitates alcohol consumption and affects the result of the study. This is a descriptive, cross sectional study utilizing both qualitative and quantitative methods of data collection while purposive sampling was used in data collection. This study present two types of data, that is, primary and secondary data. The primary data was collected through administration of questionnaires while the secondary data was obtained from previous works done by our previous researchers. Data from the questionnaire was entered, checked and analyzed using SPSS. The results were then presented in form of tables, graphs, and pie charts. Bivariate analysis was performed in order to examine associations between independent variables and dependent variables. The findings of this study can also be used by NACADA as the main body of drug control to understand the current situation in Kenyan Universities."