Abstract:
The purpose of the study is to determine how adoption of strategic management practices affects organization performance taking a case study of Equity bank. Strategic management practices have gained importance in recent years due to the impact that they have on organization performance. The practices have therefore become necessary survival tools in a highly competitive environment. Firms develop strategies to enable them seize strategic initiatives and maintain a competitive edge in the market which in return brings about better performance and firm growth. Descriptive research design was used in the study. Middle level managers were targeted as the respondents in the study. The information was collected through the use of semi-structured questionnaires. The data was analyzed and presented by the use of descriptive and inferential statistics. The key results of the study found that there exists a relationship between strategic management and performance. The bank has adopted technology and innovation as the main strategic practice in all its operations especially in product development. A culture which promotes creativity and innovation has been inculcated in the entire organization. The results also indicate that the executive leadership has provided a supportive environment which promotes participatory approach and the growth of the organization.
