Abstract:
This study analyzed factors affecting financial planning that affect the performance of youth owned
enterprises in Kenya. Descriptive survey design was adopted to investigate the extent of financial
planning has impacted on performance of youth owned enterprises. The target population in this study
was 150 youth owned enterprises based in Kisii Town. The findings show that majority of the
respondents have acquired at least basic level of education which at least can enable one perform basic
arithmetic, a necessary ingredient in any business activity. It was established that the respondents who
view financial planning as less important or not important are the very respondents who neither practice
personal financial planning nor business financial planning.
