MMARAU Institutional Repository

Browsing department of curriculum instruction & educational management by Subject "marketing"

Browsing department of curriculum instruction & educational management by Subject "marketing"

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  • Masinde, Stephen Wekesa; Opiyo, Rose (MMU, 2014)
    The focus of this paper was to investigate the effect of relationship marketing on performance of public universities. Specifically, the study investigated the effect of trust on the performance of public universities in ...

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