Abstract:
This study aimed to examine the effectiveness of social media applications in enhancing
learning and information resource utilization at Bomet University College. The integration of
social media in higher education has become increasingly significant as institutions seek
innovative ways to facilitate knowledge sharing and collaborative learning in the digital age.
Through a case-study survey design, the research collected data from 199 undergraduate
students in the School of Pure and Applied Sciences, selected through simple random sampling.
The findings revealed that students predominantly use social media several times per week,
with 20.6% accessing local community events and 18.5% utilizing service updates. While 43%
of respondents trust social media for knowledge sharing, the study identified significant
challenges. The study concludes that while social media holds considerable potential as an
educational tool, institutions must address infrastructure limitations, privacy concerns, and
cybersecurity challenges to effectively integrate these platforms into higher education settings.
