Abstract:
The theory behind talent attraction is based on the idea that businesses are operated by people; they create
value by leveraging corporate assets to create products and services that clients require. However, in the twenty-first
century, attracting talent in the banking business has become difficult because commercial banks are battling it out
for the same pool of talent. Talent deficits are occurring as a result of globalisation, which has allowed skilled
employees to market their skills beyond a single region. As a result, experts have mixed feelings about the likelihood
of severe global rivalry for talent, focusing attention on how talent is attracted.The purpose of this study was to look
at the impact of attracting skilled workers on the competitive advantage of Kenya Commercial Bank. The theoretical
framework for this study was based on the Equity Theory of Motivation. The study utilised a case study approach,
and the target population was one hundred and forty-six (146) top and mid-level management at the KCB
headquarters. Because the population was small, the study relied on a census. The study made use of primary data.
Data was gathered via a questionnaire. Descriptive statistics for frequency and percentage were used to analyse the
data. Pearson correlation analysis, simple, and multiple linear regression were also used to summarise and classify
data, establish the link between the variables, and assess the effect of the independent variable on dependent
variable. The study found that talent recruitment was a key element in increasing commercial banks' competitive
advantage (r = 0.838, p-value = 0.000). The null hypothesis was evaluated using simple linear regression analysis,
and it was rejected since the t-values (15.805) exceeded the crucial t-values. A large number of respondents said that
KCB's competitive advantage was affected by talent attractiveness. As a result, the study recommended that
commercial banks implement appropriate talent attraction tactics to strengthen their competitive position.
Key Words: Talent Attraction and Competitive Advantage
