THE IMPACT OF INTERCULTURAL COMMUNICATION IN MAASAI MARA UNIVERSITY AMONG THE INSTITUTION STAFF.

Abstract

1.1 Background of the study Culture refers to the arts, customs, lifestyles, background and habits that characterize a society while communication is the sharing and interpreting meaning and information using symbols and behavior. Intercultural communication therefore involves understanding symbols, values and behaviors since they vary across cultures and how they impact communication and interactions among individuals. There is need for intercultural understanding in organizations especially with the increased globalization as it makes intercultural communication an imperative for many individuals and the organization itself. This understanding is to enable an individual to become competent communicator in cross-cultural communication situation as communication is the backbone of every organization. This thesis reports the findings through the study to establish the impact of intercultural communication in Maasai Mara University, how it has affected the functioning of the organization and how its success can be employed by other organizations. As a result of academics and employment in Maasai Mara University, there is increased number of staff comprising of people from different cultures. Due to the increasing globalization and cross-cultural interaction increases the importance of the realization of the successful intercultural cooperation and interactions among the university staff members. In this context, the identification of friction points and the improvement of the potentials of intercultural communication in Maasai Mara University is an important project that will enable to establish the positive and negative impacts of intercultural communication. On the basis of the research study the author shows that the formation of a culture that allows compromise can be considered as a possible success factor. The recognition and acknowledgment of cultural differences is an important prerequisite for the academic and cooperation success of Maasai Mara University. The author believes that establishing the impact of the intercultural (or the cultural society) communication influences the understanding of the management systems and communications in the university and has a significant impact on the university's success through the intercultural communication of the staffs