THE INFLUENCE OF FACEBOOK ON FACE-TO-FACE COMMUNICATION A CASE STUDY OF MAASAI MARA UNIVERSITY

Abstract

ABSTRACT This research involved explaining how the use of Facebook has affected the face-to-face communication. The goal was to ascertain if it influences it negatively or positively. This will be achieved through inquiring of information from students. It is no doubt that the social media has been a key communication platform for most youths and there has been worry that it is greatly affecting their face-to-face communication skills. This research highlights the dangers posed by excessive use of the social media as an interaction platform compared to a face-to-face discourse. Participants included 50 students sampled from the entire student population of Maasai Mara University