Abstract:
Tourism and hospitality sectors are one of the biggest economic pillars of Narok county,
Kenya. This study was conducted to examine the exact level and nature of the effects of
Covid-19 pandemic on the sector in Narok county. A cross-sectional design of study was
used. Questionnaires, interview guides and observations were used for data collection. The
findings indicated that over 70% of the clients were non-willing to resume with tourism
activities after the pandemic is over. Some of the stakeholders had partially or fully changed
their profession. The average number of clients visiting tourism destination sites had reduced
by 84% within 3 months. The clients had changed their perception of preference, with
economy and safety being preferred over comfort. As a result, their mode of transaction and
travel had changed. There was no significant change in the preferred tourism destination sites
(P < 0.05). The stakeholders net profit margins had reduced from in excess of Ksh. 40,000 to
less than Ksh. 10,000 per month. It was concluded that the sector had truly been ravaged by
the pandemic. The stakeholders recommend cushioning in form of tax-waivers, monthly
stipends or incentives from the county and national government.