Crisis Management: A challenge in Institutions of Higher Learning in Kenya

Abstract

The purpose of the study was to investigate how crises are managed in institutions of higher learning in Kenya. The objectives of the study were: to find out the different types of crises anticipated by the organisation, to establish the strategic actions used in the organisation to prepare for crises, and to determine the elements in the organisation’s crises management plan. A Case Study Design was used. The sample size was ten managers including public relations practitioners. Interview Schedules and Document Analysis were used as instruments for data collection. The study revealed that managers in the institution do not use a proactive approach to crises management. They lack knowledge about strategic actions such as integrating crises management into strategic planning process, integrating crises management into statements of corporate excellence, creating crises management teams and including outsiders on the board. The organisation did not have a crisis management plan. The researcher recommends that: Competent public relations officers should be employed to perform all functions including crises management. Training and workshops in crises management should be provided to strategic managers and public relations practitioners. Managers should use strategic actions such as integrating crises management into strategic planning process, integrating crises management into statements of corporate excellence, creating crises management teams and including outsiders on the board. A location to act as a crisis management centre should be identified. Organisational members should be exposed to crisis simulations.