MMARAU Institutional Repository

Browsing by Author "Kodak, Benard"

Browsing by Author "Kodak, Benard"

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  • The Manipulation of Kenyan Television Viewers through the Modes of Signification in Television Advertisements 
    Kodak, Benard; Prof. Matu, Peter M.; Dr. Oketch, Omondi (HR MARS Exploring Intellectual capital, 2013-04)
    Television advertisements come in multi-modes, that is, they use verbal and visual modes of signification. This poses a challenge in that in multimodal discourses, television viewers are faced with the changing phenomena ...
  • Semiotic Discussion of Safaricom Newspaper Advertisements 
    Yakub, Adams; Matu, Maina; Oketch, Omondi; Kodak, Benard (Madonna Journal of English and Literary Studies, 2012-11)
    Advertising is a form of communication which has one main function: to make the audience buy the advertised product or subscribe to the services displayed. Consumer advertisements employ more than one mode of communication ...