MMARAU Institutional Repository

Browsing by Author "Dr. Kodak, Benard"

Browsing by Author "Dr. Kodak, Benard"

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  • A Conceptual Analysis of Metaphors in Selected Dholuo Popular Music 
    Cellyne, Nelly Anudo; Dr. Kodak, Benard (International Journal of innivative research and development, 2017-03)
    Conceptual metaphors had for a long time remained unnoticed until the advent of the famous study by Lakoff and Johnson (1980), “Metaphors We Live By”. Love is an emotional experience that elicits a lot of source domains ...
  • Innovation in the Language of Coca Cola Television Advertisements 
    Dr. Kodak, Benard; Oketch, Omondi; Matu, Peter M. (MCSER Publishing,, 2015-07)
    Recent technological advancements have led to great innovations in language use in electronic mass media. Innovation is one way of transforming the resources of an enterprise through the creativity of people into new ...
  • The role of visual semiotics in shaping HIV and AIDS discourses in Kenyan print media: 
    Dr. Kodak, Benard; Yieke, Felicia (Multilingual Academic Journal of Education and Social Sciences, 2015-06)
    Since the first reported case of HIV and AIDS infection in Kenya in 1984, there have been concerted efforts aimed at combating the disease and managing its impact on the public. Such efforts include clinical interventions ...