MAASAI MARA UNIVERSITY

REGULAR UNIVERSITY EXAMINATIONS
2016/2017 ACADEMIC YEAR
FOURTH YEAR FIRST SEMESTER

SCHOOL OF ARTS AND SOCIAL SCIENCES
BACHELOR OF COMMUNICATION AND JOURNALISM

COURSE CODE:  CMM 428
COURSE TITLE:  INTERNET AND DIGITAL PUBLISHISNG

DATE:  25TH JANUARY 2016					    TIME:0830 – 1030HRS  

INSTRUCTIONS TO CANDIDATES
1.	Answer Question ONE and any other TWO questions
2.	Do not write anywhere on this question paper

					This paper consists of TWO printed pages. Please turn over.

Q1
a)	Explain the meaning of the term electronic publishing and explain how it differs from other forms of publishing.				(8 Marks)
b)	Explain how the internet has affected mass communication in Kenya. 
(8 Marks)
c)	Discuss advantages associated with online publishing.		(8 marks)
d)	Highlight the ethical challenges associated with online publishing in Kenya. 	                                   
(6 marks)
Q2
a)	Explain the meaning of the concept ‘media convergence’ and discuss its relevance in mass communication.					(12 Marks) 
b)	Discuss the role played by internet in promoting media convergence.											(8 Marks)
Q3
a)	Define the term citizen journalism 					(2 Marks)
b)	Explain the impact of citizen journalism on traditional journalists. 
(10 Marks)
c)	Highlight Ethical challenges posed by citizen journalism 	( 8 Marks)

Q4
Identify and explain TEN types of social media currently being used by journalists as information dissemination platforms. 		(20 Marks)

Q5
a)	Identify and explain FIVE types of blogs.				(10 Marks)
b)	Explain how you would create a community and build an audience around your blog.								(10 Marks)

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