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Abstract
Purpose: The purpose of this study was to analyze feedback mechanisms used in POSSS: the 
case of Nairobi County, Kenya.
Methodology: The study used a descriptive research design engaging both the qualitative and 
quantitative approaches. A sample size of 18 schools with a total of 162 individuals was selected 
consisting School Managers (SMs), Heads of Departments (HODs) and Presidents of the 
Students‟ Councils (POSCO) - categories using stratified and purposive sampling methods. The 
preferred data collection tools were questionnaires and an interview guide. Data was analysed 
using both descriptive and inferential statistics
Results: Findings from the study indicated that private secondary schools use all the
communication channels; oral, written and electronic identified in the study even though some of 
the channels are given greater emphasis in transmitting school information than others. The 
findings also pointed to loopholes in feedback mechanisms since effective feedback was not 
always obtained in Privately Owned Secondary Schools (POSSs). The study also showed that 
websites as a communication tool was not effectively used since some POSSs had no websites, 
and those that had, were not effective for various reasons. The findings implied that there existed 
challenges in the use of email and hence email as a communication tool was ineffective.
Policy recommendation: The study recommended that future studies can then investigate 
whether this status quo had changed. In addition, the study had contributed to communication 
audit methodology because of its rigorous and methodical approach in verifying the existence 
and effectiveness of communication in POSS promote idealized influence, intellectual 
stimulation, inspiration motivation and individualized consideration as they influence 
performance positively.
Keywords: communication channels, communication audit, internal publics | 
en_US |