The Impact Of Modern Designs In The Marketing Of Hotels In Naivasha County

Abstract

Design in hospitality and tourism facilities is regarded as a core aspect that can contribute towards adding value to both operations and guests. It is therefore not only evident in all aspects of human endeavor, but also relates fundamentally to all people, thereby highlighting the importance of design to hospitality and tourism establishment. Design elements both tangible and non-tangibles are contributors to guests’ overall experience at a destination and can be decisive factors in determining guest satisfaction or dissatisfaction during their stay. Hoteliers’ are thereby faced with the challenge of identifying proper design elements that will not only satisfy their customers but also impact their marketing. This could be achieved through identifying design and elements strategies that positively impact the customer’s experience and also differentiate the hotel from the rest. The research seeks to explain how different architectural designs, latest technology and furnishings could affect marketing in a hotel. Recommendations are given to explain how this could be achieved effectively