Abstract:
The effect of repackaging products in an organization has contributed to competitive advantage in the market. The study sought to determine the factors considered in repackaging, establishing contribution/benefits of repackaged products to competition, to establish the responses retailers receive from customers concerning repackaged products and lastly to determine the challenges faced while repackaging products in Naivas Supermarket Narok branch. The study used literature from various research sources such as, Books, journals and online materials. The research design was survey which utilized questionnaires for data collection. The target population of the study was drawn from workers of NAIVAS Narok branch. The study did a census of all employees drawn from all the departments. The questionnaires used for data collection adopted use of both open ended and closed questions. Descriptive statistics, graphs, tables and charts were used to analyse the data. The findings of the study were that customer’s requirement was considered most in repackaging as they are most important people in organization. On establishing how customer’s rate repackaged products it was concluded that customer’s rate repackaged products as good. And on establishing challenges during repackaging, it was concluded cost mostly affect repackaging. It was concluded through recommendation that the management should find ways of eliminating challenges by training workers on how to repackage products provide adequate finance and use quality materials; also recommend to form committee to deal with complaints from customers concerning products. In conclusion the study explored the effects of repackaging products in an attempt to assess the impact it had on competitiveness an organization in general
