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Effect of Supplier and Customer Collaboration on Product Innovativeness: A Focus on Small and Medium-Sized Enterprises (SMES) in Kenya

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dc.contributor.author Gudda, Patrick
dc.contributor.author Bwisa, Henry M.
dc.contributor.author Kihoro, John M.
dc.date.accessioned 2016-03-04T12:56:27Z
dc.date.available 2016-03-04T12:56:27Z
dc.date.issued 2003
dc.identifier.citation Gudda, P., Bwisa, H. M., & Kihoro, J. M. (2013). Effect of Supplier and Customer Collaboration on Product Innovativeness: A Focus on Small and Medium-Sized Enterprises (SMES) in Kenya. International Journal of Learning and Development, 3(5), 130-136. en_US
dc.identifier.issn 2164-4063
dc.identifier.uri http://hdl.handle.net/123456789/1726
dc.description.abstract This study investigated the effect of supplier and customers’ collaboration on product innovativeness in manufacturing SMEs. Using a cross sectional survey design with a sample size of 196, a standard multiple linear regression (MLR) was performed between product innovativeness as the dependent variable and the dimensions of supplier and customer collaboration, as independent variables. The results of the supplier collaboration regression indicated that the predictors explained 45.1% of the variance (R2=.477, Adj R =.451), F (6,119) = 18.115, p < .001; t=1.995.; that of customer collaboration indicated that the predictors explained 38.8% of the variance (R2= .388, Adj R2 = .358), F (6, 119) = 12.597, p < .001;t=6.441. Understanding customer needs is the only dimension that significantly contributed positively to predicting PI (B = 1.169, p= .056) t=1.930. It is concluded that supplier dimensions of win-win relationships, deep suppliers trust, expertise from suppliers and support in product launch will positively predict PI. Similarly, customer collaboration dimension of deep understanding of customer needs will positively predict PI. The researchers recommend the setting up of SMEs support policies that promote collaborations in research for purposes of sharing information / accessing the diverse knowledge base on new product design, development and production. en_US
dc.language.iso en en_US
dc.subject Small and medium-sized enterprises en_US
dc.subject Manufacturing en_US
dc.subject Collaboration en_US
dc.subject Product Innovativeness en_US
dc.title Effect of Supplier and Customer Collaboration on Product Innovativeness: A Focus on Small and Medium-Sized Enterprises (SMES) in Kenya en_US
dc.title.alternative A Focus on Small and Medium-Sized Enterprises (SMES) in Kenya en_US
dc.type Learning Object en_US


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