Abstract:
Changes are unavoidable in today’s risky and uncertain business environment including unpredictable
supply chains of which the floriculture industry is not exempt The floriculture industry frequently
encounters diverse and new challenges which must be managed to avoid losses, recovery challenges and
even closure. It is important that firms employ relevant updated technology to enhance their resilience
strategies to prepare for such disruptions, to continue existing and improve performance. However whether
technology jointly contributes significantly in enhancing resilience and performance in floricultural firms is
a topic that remains under-explored. Using the relevant empirical literature, the study sheds light on the
relationship between resilience strategies and floricultural firms performance under the moderating effect of
supply chain technology. The study adopted descriptive research design. Target population was 101 flower
firms in Nakuru County-Kenya. Purposive sampling was used to pick 255 respondents. Moderated multiple
regression analysis was used to test the moderating effect of supply chain technology. Performance was the
dependent variable while supply chain resilience strategies i.e. supply chain collaboration, supply chain
agility, supply chain flexibility and supply chain risk management were predictor variables. The study
established that supply chain technology positively and significantly moderated the relationship between the
supply chain resilience strategies and performance of floricultural firms. The study findings contribute to
existing literature and provide practical recommendations to policy makers and floricultural supply chain
managers to establish effective resilience policies and appropriate use of technology to manage and survive
the unforeseen disruptions which will contribute significantly to their improved performance.
Key words- Supply Chain Technology, Supply Chain Collaboration, Supply Chain Flexibility, Supply
Chain Agility, Supply Chain Risk Management, Performance Kenya.
