EFFECTS OF FACEBOOK AS A SOCIAL MEDIA ON STUDENTS’ CRISIS COMUNICATION (STUDY AREA- MAASAI MARA UNIVERSITY)

Abstract

ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theoretical framework is presented which is of use for this research and especially for giving answers to the research questions. The framework will give an outline on the situational crisis communication theory to determine the effects of social media on crisis communication. In chapter three the methodological framework is presented. With the aid of the questionnaires and interview, I was in a position to collect data from my various target population, analyze and present the findings. In chapter four I have analyzed and presented the data collected. Also the findings are well explained in that chapter. Finally, in chapter five the research questions have been answered in the summary. I have also given recommendations and suggestions of further research