MMARAU Institutional Repository

Browsing by Author "Oketch, Omondi"

Browsing by Author "Oketch, Omondi"

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  • Innovation in the Language of Coca Cola Television Advertisements 
    Dr. Kodak, Benard; Oketch, Omondi; Matu, Peter M. (MCSER Publishing,, 2015-07)
    Recent technological advancements have led to great innovations in language use in electronic mass media. Innovation is one way of transforming the resources of an enterprise through the creativity of people into new ...
  • Semiotic Discussion of Safaricom Newspaper Advertisements 
    Yakub, Adams; Matu, Maina; Oketch, Omondi; Kodak, Benard (Madonna Journal of English and Literary Studies, 2012-11)
    Advertising is a form of communication which has one main function: to make the audience buy the advertised product or subscribe to the services displayed. Consumer advertisements employ more than one mode of communication ...

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