MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2020/2021 ACADEMIC YEAR
SECOND YEAR SECOND SEMESTER

SCHOOL OF SCIENCE AND INFORMATION SCIENCES
BACHELOR OF SCIENCE(COMPUTER SCIENCE)
COURSE CODE: COM2206
COURSE TITLE:  Electronic Commerce

DATE: 00/00/2020				       	TIME: 2 hours 
INSTRUCTIONS TO CANDIDATES
Answer Question ONE and any other TWO questions
					This paper consists of 3printed pages. Please turn over.

Question 1  					(30 Marks)

a.	Explain the following terms 
i.	Ecommerce					(1 Mark) 
ii.	Digital market place software		(1 Mark) 
iii.	Industry					(1 Mark)  	
iv.	Viral marketing 				(1 Mark)  

b.	Discuss steps you would follow to develop  service oriented Ecommerce application 						 		(4 Marks)

c.	Design service oriented architecture for  travel agency company	(6 Marks)

d.	What are five advantages of service oriented architecture?		(5 Marks)

e.	Describe the following challenges to developing Ecommerce systems		
i.	Software standards					(2 Marks) 
ii.	Integration						(2 Marks) 
iii.	Cost to customers					(1 Mark) 

f.	Describe how  Ecommerce strategy is implemented using a pilot project and give two advantages									(6 Marks)
	
Question 2 							(20 Marks) 
a.	Discuss four steps Red Hat company used to carry out ecommerce collaborative strategic planning process							(6 Marks)

b.	Give one advantage for each step of process in 2. a				(4 Marks)

c.	Describe the following Informational communication strategy based models for implementing Ecommerce websites
i.	Brand awareness and image building			(3 Marks) 

ii.	Costs saving model					(2 Marks) 

d.	How you would go about testing an Ecommerce website application? [5  points]											(5 Marks)

QUESTION 3							(20 Marks)

a. Describe four steps taken by ecommerce merchants to combat online fraud  
(6 Marks)

b. You have been hired as consultant to reverse engineer an Ecommerce website that was developed by coding without designing. Discuss how you would go about reverse engineering the web site							(8 Marks)

c. i. What is an electronic market place? 
ii. How has Electronic market places improved efficiency by expediting or facilitating the following functions?								(6 Marks)
i.	 Product offerings
ii.	Searching
iii.	 Price

Question 4 									(20 Marks) 
a.	Contrast implementing an ecommerce application in house and outsourcing based on the following and give reason
i.	Accessibility of project 				 (1 Mark) 
ii.	Knowledge of system and its development	 (2 Marks)  
iii.	Retention of staff					 (2 Marks) 
iv.	Development times 				 (1 Mark) 
v.	Ownership cost 			 		 (2 Marks) 

b.	You have been hired by Narok county to develop a brokerage website to be used by bring buyers and sellers of livestock in the county
i.	List any four requirements of such a ecommerce website	(4 Marks)

ii.	Discuss how you can use Object Oriented Hypermedia design method steps: Conceptual design, Navigation design, abstract design and implementation to develop the website			(8 Marks)